NBC News September 12, 2026 • 13:11

How L.L.Bean embraces its old-school roots: Brick-and-mortar stores, print catalogs, no AI - NBC News

By Allie Canal, Savannah Sellers

How L.L.Bean embraces its old-school roots: Brick-and-mortar stores, print catalogs, no AI - NBC News

L.L.Bean is embracing its rugged roots in Freeport, Maine, shunning AI and adding more brick-and-mortar stores.

L.L.Beans origin story grew from the ground up literally.
The company, which sells everything from clothing and footwear to tote bags and home goods, was first established in 1912 after its namesake… [+3663 chars]

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