Friendly's once operated 850 restaurants, but 90% have closed. A Wharton marketing professor says nostalgia could fuel the ice cream chain's comeback.
A casual-dining chain known for its ice-cream desserts, burgers and family atmosphere that once operated roughly 850 restaurants has dwindled to fewer than 100 locations in 11 states.
Friendly's was… [+3642 chars]
Friendly's was… [+3642 chars]