Non-carbonated alcoholic drinks like Surfside and BeatBox are stealing "share of throat" from hard seltzers, particularly among Gen Z.
Surfside drinks on display at the trade show during CinemaCon 2026 at Caesars Palace in Las Vegas on April 15, 2026.
About a decade ago, sales of LaCroix began to skyrocket. Soon, flavored seltzers … [+10847 chars]
About a decade ago, sales of LaCroix began to skyrocket. Soon, flavored seltzers … [+10847 chars]