Business Insider May 22, 2026 • 18:06

Shein acquiring Everlane feels like the end of the millennial sustainable fashion dream - Business Insider

By Juliana Kaplan

Shein acquiring Everlane feels like the end of the millennial sustainable fashion dream - Business Insider

Shoppers react to Shein's acquisition of millennial darling brand Everlane, known for its sustainable practices.

When Alex Collins, 35, heard that fast-fashion giant Shein reportedly bought sustainability darling Everlane, she thought it was a late April Fool's joke.
Collins, a Midwest-based lawyer, has been b… [+5719 chars]

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