Variety May 06, 2026 • 18:13

More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds - Variety

By Jennifer Maas

A study has found that more than half of Gen Z cancels and renews streaming subscriptions based on the availability of one TV series or film.

Gen Z is unsubscribing: A study has found that more than half of the younger age demographic cancels and renews streaming subscriptions based on the availability of one TV series or film, and nearly … [+3968 chars]

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More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds - Variety

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