CNBC September 18, 2026 • 11:00

Beauty, health and wellness are converging into one retail category - CNBC

By Laya Neelakandan

Beauty, health and wellness are converging into one retail category - CNBC

As consumers prioritize holistic retail purchases, beauty, health and wellness are increasingly converging into one category and one consumer budget.

A customer shops for makeup at a Walmart store in Secaucus, New Jersey, March 5, 2024.
As consumers become more educated about the products they're buying and look to make more holistic purchases, a… [+6985 chars]

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