Marketing Dive September 15, 2026 • 11:48

How Carter’s is refreshing its brand to reach Gen Z, millennial parents - marketingdive.com

By Jessica Hammers

How Carter’s is refreshing its brand to reach Gen Z, millennial parents - marketingdive.com

An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.

Carters is focusing on self-expression and individuality for an identity refresh and accompanying marketing campaign titled Watch Them Glow, per details shared with Marketing Dive. The effort, rooted… [+6452 chars]

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