Eurogamer.net September 11, 2026 • 08:56

"I don't think it's worth any amount of money" - Controversial real-life GTA 6 advertising campaign passed by City of Miami, but brand can only appear "discreetly" - Eurogamer.net

By Connor Makar

"I don't think it's worth any amount of money" - Controversial real-life GTA 6 advertising campaign passed by City of Miami, but brand can only appear "discreetly" - Eurogamer.net

A City Commission Meeting for Miami Beach has approved negotiations with Rockstar Games for an upcoming marketing campaign set in the seaside locale.

The City of Miami Beach has approved negotiations with Rockstar Games for an upcoming marketing campaign. This would bring advertisements for Grand Theft Auto 6 to the seaside city in exchange for mi… [+2782 chars]

More from Eurogamer.net