TechCrunch September 10, 2026 • 18:10

Amazon makes it easier to buy what you see on Prime Video - TechCrunch

By Sarah Perez

Amazon makes it easier to buy what you see on Prime Video - TechCrunch

Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, movies, and live sports through X-Ray, its shopping app, and a new Lens-powered “Shop the Scene” feature.

Amazon is going to make it easier to shop when you’re watching TV. The retail giant on Thursday announced a series of new features that will allow customers to discover products across thousands of P… [+2964 chars]

More from TechCrunch