The Wall Street Journal September 09, 2026 • 13:23

Sydney Sweeney Brings Star Power to Prediction Market Push - WSJ

By Nat Ives

Sydney Sweeney Brings Star Power to Prediction Market Push - WSJ

Plus, Campari imports a sweeter aperitif to woo drinkers who don’t like Aperol

Good morning. A new celebrity partnership is taking aim at the crowded sports-predictions business, Patrick Coffee writes for the newsletter:Fledgling prediction market Novig has enlisted Sydney Swee… [+455 chars]

More from The Wall Street Journal