The Verge September 05, 2026 • 14:00

Content creators drop the ball - theverge.com

By Charles Pulliam-Moore

Content creators drop the ball - theverge.com

Disruptions at the US Open and a controversial golf club ad are highlighting how influencers can be a liability for brands.

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Content creators drop the ball
Recent US Open shenanigans and YouTubers disastrous golf ad show a risky relationship between brands and influencers.
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