Gizmodo.com September 03, 2026 • 22:00

‘Magic: The Gathering’ Zeta Set Drop Was a ‘Disaster,’ Says Wizards of the Coast - Gizmodo

By Jen Lennon

The Secret Lair platform is no stranger to botched sales, but this one was particularly bad.

Yesterday, Magic: The Gathering attempted to release the Zeta Set, a collaboration with the art collective MSCHF, on its Secret Lair online retail platform. We say “attempted to” because it went so p… [+2435 chars]

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‘Magic: The Gathering’ Zeta Set Drop Was a ‘Disaster,’ Says Wizards of the Coast - Gizmodo

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