Eurogamer.net August 27, 2026 • 11:16

"All of the industry needs to start to innovate on affordability and efficiency" - Xbox's Asha Sharma wants change and "more choice" for people buying consoles - Eurogamer.net

By Robert Purchese

"All of the industry needs to start to innovate on affordability and efficiency" - Xbox's Asha Sharma wants change and "more choice" for people buying consoles - Eurogamer.net

As console prices skyrocket, Xbox leader Asha Sharma has called for change in the way companies sell them.

As component prices balloon, the expectation Microsoft will take a different tack with the next generation of consoles has been reinforced by Xbox boss Asha Sharma, who has declared that "all of the … [+3665 chars]

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