CNBC July 22, 2026 • 00:00

Nike to cut off thousands of online distributors in China, restructure digital footprint - CNBC

By Gabrielle Fonrouge

Nike to cut off thousands of online distributors in China, restructure digital footprint - CNBC

Nike is streamlining its online business in China as the company looks to stabilize pricing and branding and get back to growth.

Nike is planning to cut off thousands of online distributors in China beginning in January as the sneaker giant looks to clean up what's become a messy digital marketplace and get the region back to … [+3597 chars]

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