Wired July 16, 2026 • 09:00

OnePlus, the ‘Flagship-Killer’ Smartphone Brand, Is All but Dead - WIRED

By Julian Chokkattu

OnePlus, the ‘Flagship-Killer’ Smartphone Brand, Is All but Dead - WIRED

The original OnePlus phone disrupted the mobile market 13 years ago with its affordable price and top-end specs. Now, the company is exiting North America and Europe to focus on China.

But OnePlus exit comes at a time when smartphone shipments are showing steep declines due to the ongoing memory crisisthe lack of RAM, eaten up by data centers for the AI boom, has caused a global sh… [+3115 chars]

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