Variety July 15, 2026 • 15:00

The Box Office Bounces Back: Gen Z, Surprise Hits and More Have Hollywood Banking on a $10 Billion Year - Variety

By Rebecca Rubin

The Box Office Bounces Back: Gen Z, Surprise Hits and More Have Hollywood Banking on a $10 Billion Year - Variety

Movie theaters are having their biggest year ever since the pandemic thanks to box office hits 'Obsession,' 'Projection Hail Mary,' 'Michael' and more.

Imax CEO Richard Gelfond has no illusions about his newfound popularity. People are calling his phone and cozying up to him like he could have gotten them inside Taylor Swift’s wedding at Madison Squ… [+21712 chars]

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