Business Insider July 13, 2026 • 20:36

First Microsoft, now Apple: Why do OpenAI and Sam Altman keep breaking up with Big Tech? - Business Insider

By Peter Kafka

First Microsoft, now Apple: Why do OpenAI and Sam Altman keep breaking up with Big Tech? - Business Insider

OpenAI and Sam Altman have made big deals with Microsoft, and Apple. Both have ended poorly. Why?

A year ago, OpenAI seemed like it had an untouchable lead in the AI race.
It was by far the dominant AI platform for consumers. Competitors like Meta were scrambling and spending a gazillion dollars… [+3994 chars]

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