Forbes July 12, 2026 • 23:56

iPhone 18 Pro Release Date: Apple’s Strategic Choice Can Defeat Rivals - Forbes

By Ewan Spence

Apple’s September launch of the iPhone 18 Pro allows it to learn from its Android rivals. Samsung and Google will take the pain as Apple reaps the benefits.

Update, Sunday July 12: This article has been updated with details of the new iOS 27 features and public availability.
Crowds walk past an Apple Store with a large poster of the 2025 iPhone 17 Pro i… [+5942 chars]

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iPhone 18 Pro Release Date: Apple’s Strategic Choice Can Defeat Rivals - Forbes

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