Forbes July 11, 2026 • 17:24

iPhone 18 Pro Release Date: Apple’s Strategic Choice Can Defeat Rivals - Forbes

By Ewan Spence

Apple’s September launch of the iPhone 18 Pro allows it to learn from its Android rivals. Samsung and Google will take the pain as Apple reaps the benefits.

Crowds walk past an Apple Store with a large poster of the 2025 iPhone 17 Pro in Chengdu, China. (Photo by Cheng Xin/Getty Images)
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The release date of the iPhone 18 Pro, iPhone 18 Pro … [+4298 chars]

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iPhone 18 Pro Release Date: Apple’s Strategic Choice Can Defeat Rivals - Forbes

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