TechCrunch July 09, 2026 • 13:00

Character.AI enters the microdrama arena with its own productions, but there’s a twist - TechCrunch

By Ivan Mehta

Character.AI enters the microdrama arena with its own productions, but there’s a twist - TechCrunch

In an interesting twist that takes advantage of the company's core product, users can chat with these shows' characters, ask them questions, and even roleplay different storylines.

Microdramas are such a rage these days that nearly every kind of company in the attention economy space be they dedicated microdrama apps, social media giants (TikTok and Instagram) or streaming serv… [+2354 chars]

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