GamesIndustry.biz July 07, 2026 • 09:58

Bethesda pivots to "franchise-centric" planning model amid Xbox restructure - GamesIndustry.biz

By Sophie McEvoy

Company needs to "return to sustainable growth," says CEO Jill Braff

Bethesda is moving to a "franchise-centric" planning strategy to better focus resources on long-term growth and stability.
This change comes amid a broader restructuring at Xbox, announced yesterday… [+1287 chars]

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Bethesda pivots to "franchise-centric" planning model amid Xbox restructure - GamesIndustry.biz

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