As memory costs push the iPhone 18 Pro retail price upward, Apple can rely on services such as online backups and connected accessories to prevent premium users from moving to Android.
A consumer passes in front of a billboard displaying Apple's newly launched iPhone 17 Pro (Photo by Izhar Khan/Getty Images)
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When Apples iPhone 18 Pro launches on September 9, it will … [+4468 chars]
Getty Images
When Apples iPhone 18 Pro launches on September 9, it will … [+4468 chars]