Business Insider July 04, 2026 • 08:30

Tokenmaxxing is so over. It's all about modelmaxxing now. - Business Insider

By Aditi Bharade, Henry Chandonnet

Tokenmaxxing is so over. It's all about modelmaxxing now. - Business Insider

Employees racked up AI bills, and companies are backpedaling on tokenmaxxing. Now, it's all about routing prompts to the most value-for-money model.

Twice a week, Morgan Linton tells his 16 engineers which AI models to use and when.
Business Insider spoke to Linton, the Lake Tahoe-based chief technology officer of AI startup Bold Metrics, 50 min… [+6298 chars]

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