Hollywood Reporter July 02, 2026 • 00:25

World Cup Money: The Winners and Losers So Far - The Hollywood Reporter

By Steven Zeitchik

World Cup Money: The Winners and Losers So Far - The Hollywood Reporter

Tech companies, Zlatan, Fox Sports and the Beckham boys all make the list.

The World Cup is about money. Sure, it’s about national pride and ridiculous dances and sometimes even soccer. But really it’s about money.  Money and monied brands and money people who are trying to… [+13156 chars]

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